François's first job in the family business was washing vehicles in the body shop during the summer, at the age of 10. Throughout his high school, college and university career, he has the opportunity to work in virtually all departments of the group. After being called to the Quebec Bar in 1994, he left to complete a master's degree in California. He then opened in the film industry for a few years, before acquiring and completely reinventing a renowned boutique hotel, Casa Laguna, which he left in 2015. It was in 2008 that François returned to Quebec and joined the family business as vice-president, development. As part of his duties, François notably supervises the renovation of dealerships and the complete reconstruction of Mercedes-Benz Rive-Sud, where he also served as Managing Director and Partner until the sale in 2017. François is also a partner at Pie-IX Chrysler and Honda in Blainville.